Have I done any Good in the Motor Trade? Have I made the World a Richer Place? That was
the question I asked myself today.
My
first customer at BC Cars was buying a car to try and cheer his Wife up, they had just lost their 21-year-old Son to Brain Cancer, I couldn’t bring
myself to profit from their misery so I donated the money I had made to charity When times were
good I tried to support, Breast Cancer, Leukaemia, Water Aid, Children’s
Cancer, Derian House, Guide Dogs, The Duke of Lancaster Regiment and a couple
of others, BC Cars also supported a little Boy in Ghana from the age of 6 right up
to him leaving school which as luck and his education would have it coincided with me closing the business. Have I done any real good or did I just create one gigantic carbon footprint
with all the cars I sold and all the electrical items that I used to have in my office?
Many years later and with thousands of car sales to my
name the prestige franchise I was working for had a really
good selection of toy cars they were an exact scaled-down model of our new car
range, complete with an electric motor no pedaling for the offsprings of rich
people, at Christmas Time these cars had proven very popular and often became part
of the negotiations especially when they had brought their kids with them, Parents
with unruly kids who were left to run wild always had to pay the price at our
garage, Junior used to make a beeline for the Toy Car that was displayed in the
Parts Section and before long he was zooming around the showroom, the
parents were left in peace to conclude a deal but there was no way
they could get out of the showroom without taking a toy car exactly like the
one that Mummy or Daddy had just bought or the spoiled little brats would
scream the place down.
There is a lot of “luck” involved in Sales and this telesales lady couldn't have timed her call better, It was
shortly after Children in Need and I still hadn't recovered from The Band-Aid Concert years before (I can’t listen to the song “Whose going to
drive you home” without feeling choked) with age I had started to mellow, I still didn’t
like Kids but neither could I stand to see them suffer, I answered the phone to a lady from the “Children’s
Hospice” who was seeking donations for their Christmas Auction, she had
done her homework well and she was hinting that the “Little Electric Cars” always brought
a fantastic price, I put her on hold and ran upstairs to get my Bosses
permission to use some of our advertising budget to give away the toy car, I explained that the Auction would be attended by a lot of our customers
and it would be great publicity, even though he had 3 kids himself his answer was an emphatic “No”.The Lady from the Children’s Hospice was delighted when took her off hold and I said “Yes” but with "conditions" and they were that I wanted NO publicity or recognition of any kind anywhere.
I didn’t have to pay for the car, and my Boss adopted it as one of his better ideas
But please heed my warning!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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